Why is Shelf Layout Important?

Shelf layout in supermarkets is important for many reasons for both customers and supermarkets:

Customer Experience and Convenience: The organised and logical placement of products allows customers to find the products they want quickly and easily. For example, having similar products together or having popular products at eye level makes shopping more enjoyable and stress-free.

Increased Sales: Shelf layout can encourage customers to buy more products without realising it. Strategically placed products can attract customers' attention, which helps increase sales. For example, small and attractive products placed close to the cash registers encourage impulse purchases.

Product Visibility and Promotion: New or promotional products can be placed in conspicuous places on the shelves so that customers notice them. This is important for the introduction of new products or the sale of specific products.

Stock Management and Safety: A good shelf layout helps to easily control and manage stock levels of products. Also, in terms of security, the shelf layout contributes to preventing problems such as theft or product loss.

Customer Flow and Space Utilisation: The right shelf layout directs customer flow and regulates movement within the market. This allows customers to move around and shop comfortably in the store. It also helps to utilise space efficiently.
Brand Image and Perception: Organised and clean shelves help the supermarket create a professional and customer-oriented image. Customers are more satisfied shopping in an organised supermarket, which can increase loyalty.

Overall, shelf layout is an effective way to improve customer satisfaction, increase sales and optimise convenience store operations.